From the Studio

Notes on the work.

Honest writing about web design, custom development, and running a small studio in the NC High Country.

Pricing January 2026

What a Website Actually Costs in Boone, NC — An Honest Breakdown

A transparent breakdown of what a website actually costs for small businesses in Boone and the High Country in 2026 — from DIY to custom-built, with honest tradeoffs at each level.

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Why We Don't Use WordPress — A Technical Argument, Not a Sales Pitch

The plugin model, the security surface, the update treadmill, and why hand-written code makes more sense for most small business sites.

In progress
Coming Soon

What a Business Tool Actually Is (And Why It's Different From a Website)

A website looks professional. A business tool does work. The difference matters, and it changes what you should expect to pay.

In progress
Coming Soon

Custom Code vs. Templates — When Each One Makes Sense

There's a real case for templates. There's also a real case for custom. Neither one is wrong — and knowing which fits your situation is most of the decision.

In progress
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What High Country Businesses Actually Need From a Website

Notes from years of intake calls — what the businesses up here actually want their sites to do, versus what they're sold.

In progress
Coming Soon

The Real Cost of a Squarespace Site Over Five Years

Monthly fees compound. So does platform lock-in. A look at the real number once you stop counting just the launch cost.

In progress